Computer-generated imagery (CGI) is no longer just the domain of blockbuster films or high-end commercials. Today, it’s becoming a core part of how agencies deliver content across digital platforms.

Over a decade after CGI first appeared in film, this Sherlock Holmes story featured a fully digital character interacting with a live actor on screen.

AI-generated visuals, full computer-generated imagery (CGI) and mixed reality campaigns are everywhere right now. Many brand leaders are still trying to understand which approach actually fits their ...