Marketing Week

Direct Line Group recruits Confused.com’s Sam Day as interim CMO

Direct Line Group has appointed Confused.com’s former top marketer as its interim CMO to “help prepare the business for its next growth phase”. Samuel Day spent almost six years as CMO at price ...
Business Wire

Guardian Capital Partners Exits Portfolio Company, Direct Line Global, to CBRE Group, Inc.

WAYNE, PA.--(BUSINESS WIRE)--Guardian Capital Partners (“Guardian”) is pleased to announce the sale of its portfolio company, Direct Line Global (“Direct Line ...
Marketing Week

Direct Line claims price comparison launch is a ‘key pillar’ in corporate strategy

Direct Line Group has introduced three new Direct Line branded motor insurance products on price comparison website (PCW) Compare the Market. Covering a range of cover options from ‘essential’ to ...
Seeking Alpha

Selling Direct Line After A Bumpy 3-Year Investment

When I invested in Direct Line in 2022, I thought it looked like an attractive turnaround and I still think I was right. This investment was a bumpy ride to nowhere, and it’s one of the main reasons ...
The Guardian

Direct Line rejects £3.1bn takeover offer from Belgian rival

British insurer says offer last month from Ageas was ‘highly opportunistic’, after shares surge on talk of bid Direct Line has rejected a £3.1bn takeover offer from a Belgian rival, saying the ...
Wall Street Journal

Direct Line Agrees to Aviva’s Sweetened $4.6 Billion Takeover Offer

Direct Line agreed to an improved takeover bid from Aviva AV1.12%increase; green up pointing triangle valuing the nonlife insurer at 3.61 billion pounds ($4.61 billion), the companies said. Insurer ...